Hook variants

Five opening lines for a short video, written from the promise of the piece — not a blank caption box.

1. 1
   Name the promise

   State the concrete outcome the viewer gets in one sitting. Ignore vague branding.
2. 2
   Write five openings

   Write five different first lines: a contradiction, a specific number, a tiny scene, a mistake to avoid, and a before-coffee version.
3. 3
   Cut the throat-clearing

   Delete greetings, 'in this video', and any line that could fit a different topic.

What you’ll get

A numbered list of 5 spoken hooks, one sentence each, then a one-line note on which hook to film first.

Example, not your data

1. Your desk is not messy. It is voting against the task. 2. Forty seconds. Then the tab you actually opened for.