Short script beats

Four beats for a 30-second script: hook, proof, step, close.

1. 1
   Lay four beats

   Hook (what is wrong today), proof (a tiny example), step (the move), close (the line you stop on).
2. 2
   Time them

   Mark each beat with an approximate second range inside 30 seconds.

What you’ll get

Four timed beats with the spoken line for each.

Example, not your data

0–3s Hook: The subject line is the decision. 3–12s Proof: 'Thoughts?' versus 'Need a yes on the date'.