Thumbnail brief

A one-frame brief: the words on the image, the face or object, and what to leave out.

1. 1
   Pick the single object

   Choose one object or expression that carries the title. Name it specifically.
2. 2
   Write the on-image words

   Three words or fewer. They must not repeat the title verbatim.
3. 3
   List exclusions

   Name three things that would clutter the frame: extra logos, extra faces, extra claims.

What you’ll get

Object, on-image text, background, and a short 'leave out' list.

Example, not your data

Object: closed laptop, one notebook open. On-image: NOT TODAY Leave out: calendars, logos, a second person.